/* cst-data-swot.jsx — content + logic for "SWOT/Live": a living, decision-first strategy read. Six dimensions, each ending in a NEXT DECISION. Exported to window.CST_SWOT. */ const _S = window.CST; // six dimensions of the living decision board const DIMENSIONS = [ { key: 'strengths', glyph: 'S', label: 'Speed-adjusted strengths', note: 'Your edge — and how fast it decays in an AI world.' }, { key: 'working', glyph: 'W', label: 'Working constraint', note: 'The single biggest thing slowing you down right now.' }, { key: 'open', glyph: 'O', label: 'Open windows', note: 'Opportunities that are open now — and why now.' }, { key: 'tempo', glyph: 'T', label: 'Tempo threats', note: 'Who can copy or outpace you, and how fast.' }, { key: 'capital', glyph: '$', label: 'Capital fit', note: 'The funding model that actually fits your economics.' }, { key: 'pricing', glyph: '×', label: 'Pricing power', note: 'Whether your unit economics are real — and value-based.' }, ]; // the strategist session — one prompt at a time, reflects, occasionally pushes back const STEPS = [ { id: 'ctx', prompt: "Let's get oriented. What's the business, and what does it actually do — for whom?", placeholder: 'e.g. We run a 6-person studio doing brand + web for B2B SaaS companies…', examples: ['Boutique B2B web studio, 6 people', 'SaaS for indie property managers', 'Specialty coffee roaster + 2 cafés'], reflect: (a) => `Got it. I'll read everything through that lens.`, }, { id: 'bottleneck', prompt: "What's the one thing slowing you down the most right now?", hint: 'Not a wishlist — the single constraint that, if fixed, frees the most.', placeholder: 'Honestly, the thing holding us back is…', reflect: () => "That's your working constraint. Everything else waits behind it.", }, { id: 'pricing', prompt: 'Last one — how do you set your prices today?', kind: 'choice', choices: [ { value: 'value', label: 'On the value we deliver', desc: 'Tied to the outcome for the customer' }, { value: 'cost', label: 'Cost-plus a markup', desc: 'What it costs us, plus margin' }, { value: 'market', label: 'Whatever competitors charge', desc: 'Matched to the market' }, { value: 'guess', label: 'Honestly — we guessed', desc: 'No real method yet' }, ], reflect: (v) => ({ value: "Good instinct. Now let me put the whole board together.", cost: 'Cost-plus caps your upside — but let me build the full picture first.', market: 'Matching the market is the worst place to compete. More on that in a second.', guess: "No judgment. Let me show you where that's costing you.", }[v]), pushback: (v) => v !== 'value' ? "Quick flag before I build this: pricing on cost or comps leaves the value you create on the table. Do you even know your margin per sale? If not, that's the real gap — and Price-It fixes it." : null, }, ]; const ANALYSIS_LINES = [ 'Reading your position…', 'Pricing your edge against the clock…', 'Finding the real constraint…', 'Stress-testing your funding model…', 'Checking if the economics hold…', 'Turning it into decisions…', ]; const STATUS_LABEL = { good: 'On your side', watch: 'Watch closely', risk: 'Act now' }; // ---- heuristic decision board (offline fallback) --------------------------- function heuristicBoard(answers, meta) { const a = answers || {}; const m = meta || {}; const edge = (a.edge || m.edge || '').trim(); const bottleneck = (a.bottleneck || 'your current constraint').trim(); const funding = a.funding || 'bootstrap'; const pricing = a.pricing || 'guess'; const snip = (s, n = 46) => { s = (s || '').trim(); return s.length > n ? s.slice(0, n - 1).trim() + '…' : s; }; const capital = { bootstrap: { status: 'good', read: "You've kept control. The only risk is under-funding the pace you want.", decision: 'Stay bootstrapped — but ring-fence [X%] of revenue as a growth budget so you’re not starving the business of fuel.' }, revenue: { status: 'good', read: "Revenue-funded is the strongest seat in the room — you're default-alive and beholden to no one.", decision: 'Double down on revenue-based growth. Only consider outside money to seize a specific, time-boxed window.' }, angel: { status: 'watch', read: 'A little outside money, mostly your call. Keep the cap table clean while you can.', decision: 'Skip the next raise. Get to profitability on this check before you give away more of the company.' }, vc: { status: 'risk', read: "VC fits hyper-growth, winner-take-all markets. For most operators it trades control for a pace they don't need.", decision: 'Before raising VC, model the revenue-based path. If margins can fund [your target] growth, keep the equity.' }, none: { status: 'watch', read: 'Pre-revenue means capital fit is really about runway to your first dollars.', decision: 'Pick the cheapest path to revenue — grants or a paid pilot — before any equity round.' }, }[funding]; const pricingDim = { value: { status: 'watch', read: 'You price on value — good. Now prove the unit economics actually hold per sale.', decision: 'Run Price-It on your core offer to confirm margin and your true effective hourly rate.' }, cost: { status: 'risk', read: 'Cost-plus caps your upside. You never capture the value you create for customers.', decision: 'Re-anchor pricing to customer outcome, not your costs. Test a [+20–40%] value-based tier in Price-It.' }, market: { status: 'risk', read: 'Matching competitors puts you in a price war you can only lose slowly.', decision: 'Find one dimension you’re clearly best at and charge a premium for it. Validate the number in Price-It.' }, guess: { status: 'risk', read: "Guessing means you don't know which work makes money and which quietly loses it.", decision: 'Stop guessing this week. Run Price-It on every active offer and kill anything under [target margin].' }, }[pricing]; return { headline: 'Your edge is real but on a clock — the leverage is pricing and focus.', score: pricing === 'value' ? 64 : 52, dims: { strengths: { status: 'watch', read: edge ? `Your edge — ${snip(edge, 60)}${m.edge && !a.edge ? ' (from your idea check)' : ''} — is genuine, but anything describable is now copyable faster than ever.` : 'You have an edge, but in an AI world the half-life of any advantage is shrinking.', decision: 'Convert your edge into something AI can’t clone in 90 days: proprietary data, a workflow, or a relationship.' }, working: { status: 'risk', read: `Your real constraint is ${snip(bottleneck, 60)} — and it’s gating everything behind it.`, decision: `Make clearing "${snip(bottleneck, 28)}" the single priority this month. Don’t start anything new until it moves.` }, open: { status: 'good', read: 'AI just reset customer expectations in your category — the players who move first reset the defaults.', decision: 'Ship one visibly AI-native improvement to your core offer within [30 days], while the window is open.' }, tempo: { status: 'watch', read: a.threat ? `Watch ${snip(a.threat, 56)} — assume they move faster than you’d like.` : 'Assume a fast follower can copy your visible features in a quarter, not a year.', decision: 'Compete on the parts that don’t commoditize — trust, speed of service, and depth — not features.' }, capital, pricing: pricingDim, }, _fallback: true, }; } // ---- live AI prompt + parser ----------------------------------------------- function boardPrompt(answers, meta) { const a = answers || {}; const m = meta || {}; const carry = (m.edge || m.ideaScore != null) ? `\nCARRIED OVER FROM THEIR IDEA CHECK (use it to inform the Speed-adjusted strengths read, don't ignore it):\n- Edge they believe they have: "${m.edge || ''}"${m.ideaScore != null ? `\n- Their idea scored ${m.ideaScore}/100` : ''}\n` : ''; return `You are a candid, math-minded operating advisor — warm but willing to disagree. You're producing a LIVING "SWOT" decision board for an operator. Every dimension must end in a concrete NEXT DECISION (an action to take), never a description. ${carry} WHAT THEY TOLD YOU: - Business: "${a.ctx || ''}" - Their claimed edge: "${a.edge || ''}" - Biggest current bottleneck: "${a.bottleneck || ''}" - How they're funded: "${a.funding || ''}" - How they price: "${a.pricing || ''}" - Who could copy/outpace them: "${a.threat || ''}" Return ONLY a JSON object (no markdown) with exactly: { "headline": "", "score": , "dims": { "strengths": { "status": "good|watch|risk", "read": "<1-2 sentences on their edge AND how fast it decays>", "decision": "" }, "working": { "status": "good|watch|risk", "read": "", "decision": "" }, "open": { "status": "good|watch|risk", "read": "", "decision": "" }, "tempo": { "status": "good|watch|risk", "read": "", "decision": "" }, "capital": { "status": "good|watch|risk", "read": "", "decision": "" }, "pricing": { "status": "good|watch|risk", "read": "", "decision": "" } } } Rules: Be direct and specific. Reference what they told you. Where a number belongs but you don't have it, use a bracketed [placeholder] like [target margin] — NEVER invent figures. Decisions must be actions ("Do X by [date]"), not observations. status="risk" means act now, "watch" means monitor, "good" means it's working.`; } function parseBoard(raw) { const o = _S.parseJSONLoose(raw); if (!o || !o.dims) return null; const ok = (s) => ['good', 'watch', 'risk'].includes(s) ? s : 'watch'; const dims = {}; for (const d of DIMENSIONS) { const x = o.dims[d.key]; if (!x || !x.read || !x.decision) return null; dims[d.key] = { status: ok(x.status), read: String(x.read), decision: String(x.decision) }; } const score = Math.round(Number(o.score)); return { headline: String(o.headline || 'Your living decision board'), score: isFinite(score) ? _S.clamp(score) : 58, dims, }; } // ---- tailored "likely bottleneck" suggestions from the business context ---- function bottleneckExamplesPrompt(ctx) { return `An operator just described their business. Suggest 3 short, plausible bottlenecks that a business like theirs commonly hits — phrased in their words, first person, concrete. BUSINESS: "${ctx}" Return ONLY JSON: { "options": ["", "", ""] } Rules: exactly 3. First-person fragments (e.g. "Inconsistent lead flow", "Too reliant on one client", "Delivery takes too long"). Specific to this kind of business. No jargon, no full sentences.`; } function parseBottleneckExamples(raw) { const o = _S.parseJSONLoose(raw); const list = o && Array.isArray(o.options) ? o.options : null; if (!list) return null; const out = list.filter(Boolean).map((s) => String(s).replace(/^["'\s]+|["'\s]+$/g, '').slice(0, 48)).filter((s) => s.length > 2).slice(0, 4); return out.length >= 2 ? out : null; } window.CST_SWOT = { DIMENSIONS, STEPS, ANALYSIS_LINES, STATUS_LABEL, heuristicBoard, boardPrompt, parseBoard, bottleneckExamplesPrompt, parseBottleneckExamples, };